Why Do Brands Trust Basmati Rice Suppliers in India?
If a retail brand or a food company decides to create its production in basmati rice, the most difficult choice is where to source basmati from. India has always been the first choice for global buyers and this is not just because of geography or pricing. A trusted supplier can produce 200 MT a day and therefore have the infrastructure to ensure that this level of consistency is maintained at scale without compromising on any batch.
In this blog we will be exploring why reputed brands around the world choose Indian suppliers.
What makes Indian Basmati different from all the other basmati?
It is a network of factors and an interplay of factors:
- Indian basmati is grown in a specific geographical belt of Haryana and Uttar Pradesh, with a soil, climate and genetic endowment which is able to create basmati with a natural aroma and long elongation, which is not possible in any other geographical region.
- Some varieties such as 1121 can get up to 22mm longer after cooking and 1509 grows as long as 20mm after cooking, a performance which no other rice type can duplicate.
- Protected Geographical Indication for basmati is given to India to authenticate the fact that only basmati coming from particular regions of India is considered basmati.
- The range available includes Steam, Sella, Golden Sella and Raw grades for complete flexibility in choosing the grade that is best suited to their market.
How Aging and Processing Affect What Reaches the Brand?
While most buyers are only concerned with the product they are purchasing, many of the quality decisions are made long before that time. Aroma, elongation and texture are improved after proper aging, as compared to freshly milled rice. That is why, for best results, the experienced supplier would invest in controlled aging prior to the rice being processed.
Each batch is sorted, cleaned, graded and quality checked during processing to guarantee that product packed is what was guaranteed.
Why Private Labelling Is the Biggest Reason Brands Stay Loyal?
Private labelling is a game-changer for brands interested in selling basmati rice under their own brand name without having to own a basmati rice factory. A good supplier will take care of selecting varieties, design the packaging, ensure compliance with the requirements of the destination market and guarantee quality level for each reorder. The packaging option is available in different sizes, from 500 grams to 50 kg, in various jute, BOPP, fabric and jar sizes as per the market need. This end to end support equals a onetime buyer to a long term brand partner.
Final Thoughts
India's global basmati rice suppliers are relied upon to supply consistently at scale, and to keep to quality and processing standards as well as certification. BI Agri Foods has years of experience in the rice industry with huge daily production capacity, it has 50+ products and exports to more than 25 countries and gained the trust of more than 1000 clients around the world.
